Manufacturer certified used vehicles have gained a lot of traction in the marketplace over the last few years, with many dealers finding that customers are increasingly comfortable with the quality of vehicle and the attendant warranties. The system has worked out so well in fact that many dealers are choosing to offer independent extended warranties on vehicles that may be uncertifiable by the automakers.
CNW Research has collected data for its May issue that suggests such deals are panning out for dealerships. They found that in 2007, dealer certified vehicles were commanding a premium of $681 over their non-cert counterparts, and sitting on dealer lots an average of 11 days less.
In our current economic climate, car buyers seem to be more and more inclined to take a risk on a pre-owned vehicle, and the small measure of security that certification offers makes the “used” pill even easier to swallow. Would a dealer certified used car be in the running with new products for your next vehicle purchase? Give us a shout, in comments.